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What Is An EMC or LED Display?
Electronic variable message centers (also know as “EMC’s or LED Display”) are computerized programmable electronic visual communication devices. They are capable of storing and displaying multiple messages in dozens of formats and at varying intervals. Similar to reader boards, they allow their owners to change copy frequently, but without the cost of replacing missing or broken letters, and without the physical labor involved in changing copy.
Why Buy An EMC or LED Display?
Message Centers or LED Displays act as a consolidating type of advertising. In other words, they offer businesses a way of posting a variety of information in one place rather than relying on numerous signs and banners displayed in windows, for example. This can be a real advantage for a business located in a district with strict rules about temporary signs.
Most importantly, the electronic message center almost always increases a business's share of revenue. This is a result of the "branding" of the site through the use of specific logos, reinforcement of other advertising messages, allowing for public service notices, generating exact impulse stops, and helping to change customers' buying habits once they have stopped.
An Electronic Message Center or LED Display offer many different advantages for the business owner to consider:
Unlimited number of message changes and variable controls result in lower labor cost and elimination of the physical liabilities often associated with copy changes on traditional reader boards.
Variable messages as people pass by, allowing greater flexibility in communicating to the public.
Flexibility means your business can advertise specials while also displaying public service information or other items of public interest.
These signs can quickly "brand" your business site in the local community.
EMC’s provide the best and most cost-effective forms of paid advertising.
The only form of advertising that may be more powerful is word of mouth.
Effectiveness of an EMC or LED Display is not limited by space or surface area constraints as with a reader-board.
EMC’s act as your very own corner sign flipper or sign waiver on the street. Attracting new customers to your business location with action based signage.
Allows you to market your products and services to your immediate trade area and prevent wasteful advertising expenses.
Business owners can change the message as needed to provide information to specific retail customers, and can be used for political, social or community events
Small Business Administration
Signage Study Findings
Here’s what the U.S. Small Business Administration says regarding signage for your business.
Effective signage is a critical component of your retail business success, and can contribute to the success of all businesses.In today’s very competitive business environment, good on-premise signage is essential to helping achieve business vitality. Business owners who invest in an EMC or LED Display, typically see an increase in business revenue of between 50% and 150%. NO other form of advertising comes close to matching the efficiency and cost-effectiveness, of an electronic message display. The electronic message display or LED Display Sign rapidly becomes a landmark in a business's local community, because it offers a valuable public service to the entire community by displaying: Public service information, civic event dates & times, personal and holiday greetings, and other advertising messages.
EMC’s offer the ability to advertise and operate 24 hours a day continuously for many years with minimal bulb or LED replacement and consume electricity of as little as $0.20 per day. An electronic or variable message center offers a unique way to capture the attention of these passers-by. All EMC allows you to communicate more effectively with the typical person passing by at a particular time of day by changing the message and graphic of your sign to match the profile on the street. This kind of flexibility increases the readership of a message unit, as it can correspond to the traffic profile by the day of the week, the time of day, or the season.
The demand by businesses for these electronic or variable message centers is increasing because these signs improve the economic viability of difficult commercial sites with limited space. Municipalities that wish to prevent urban sprawl or deterioration of urban land are passing enabling acts that require optimization of existing urban space, and thus are more willing to look at EMC’s as a signage option for businesses. Motorists often spot electronic message centers quickly because the copy changes, the letters are illuminated, and the signs have traditionally been used as public service devices. Electronic message centers are not a distraction to drivers. Their exceptional readability and conspicuous means that EMC’s or LED Display actually increase driver safety. The federal government and other reviews, after conducting numerous studies, analyzing court cases, and reviewing the available literature, have concluded that signs and electronic message centers are traffic safety enhancements.
You Do The Math
Businesses often select their advertising medium, and messages, based upon the cost per thousand exposures of their message to the public. On this basis, no other form of advertising comes close to matching the efficiency and cost-effectiveness, of an electronic message display.
Compare the figures:
Newspaper advertising – the cost on average is about $7.39 for 1000 exposures within a 10 mile radius of the business location.
Television advertising -The cost on average is approximately $6.26 per 1000 exposures.
Radio advertising -The cost is about $5.47 per 1000 exposures.
New LED electronic message center display -The cost is less than $0.45 per 1000 exposures.
Do you own math. Assume for example that you spend $30,000 on this type of system, and that its useful life is about ten years. The amortized daily cost of the message center would equal about $2.74. Add to this the daily cost of electricity for this new LED unit (approximately $0.20), thus giving your business a daily message center expense total of $2.94. With a daily traffic count of 20,000 vehicles passing your business, you would have a cost of less then $0.45 per thousand exposures (counting drivers only-factor in passengers and your cost per thousand drops significantly)